February 13th, 2010
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Invicta Brand With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value.”We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of neverending possibilities in everything we do.” These are the words that greet visitors and motivate team members inside the Invicta Watch Group’s new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One. With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers. The art of the craft. Inside an Invicta Workshop It takes years of training and a great deal of pride to achieve glorius Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them. At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world. Invicta’s Platinum Extended Warranty Plan — Free With Every Purchase Direct From Your Invicta timepiece is backed by a comprehensive 1-year warranty. Now with every purchase direct from you can upgrade to the Invicta Platinum Warranty Plan free of charge. The Platinum Warranty Plan extends the Invicta warranty for an additional 4 years for a total of 5 years and is typically offered for a fee. To register your warranty, please visit InvictaWatch.com. On the main menu bar on the Invicta homepage click the tab labeled Service. From this drop down list, click on the option, Register Your Warranty. When registering for your extended warranty you will need to have your purchase receipt or invoice handy. Also, make sure you know Invicta’s 4-digit watch model number. This number can be found on the back of your watch. Please note that all registrations must be done within 30 days of the purchase date to be eligible for this free extended warranty.
The Invicta makes a bold statement with its intricate detail and design, personifying a gallant structure. It’s the fine art of making timepieces.
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Chrono Plastic: A Thousand Crossings -Casual watch, Swiss quartz movement, Chronograph, Polished magenta and blue hands, Multicolored numbers, markers and indices, Brushed black platic unidirectional bezel with with numbers and indices, case, crown, selector buttons and caseback, 30 meters/100 feet water resistant
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With its captivating blue dial and brightly polished stainless steel design, the Croton Men’s Dive Watch draws the eye without flashing a high price tag. Framing and matching the blue dial is a rotating 24-hour blue and red bezel. The round dial makes timekeeping easy with luminescent hands and markers and a magnified date display at the three o’clock position. Powered by Japanese-quartz movement, this men’s dive watch is water resistant to 330 feet (100 M).
Brand : CrotonSize : Mens Mens Silvertone Analog
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Featuring three subdials and luminous hands over a blue dial, Casio’s Reverse Bezel watch is a must-have for water sport enthusiasts. Constructed from stainless-steel and protected with a mineral dial window, the 43.1-millimeter case stands up to regular wear and tear. A unidirectional bezel and is water resistant to a depth of 660 feet make this sports watch great for swimmers or divers. A fold over clasp with a double-push-button safety keeps the stainless steel band secure on your wrist.
Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the worlds first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch. Casio transformed the concept of the watch from a mere timepiece to an information device for the wrist and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casios own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings. In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the worlds toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casios flagship timepiece product. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models. (more…)
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