Casio Men’s Analog Reverse Bezel Sport Dive Watch #MDV501-9AV

Featuring three subdials and luminous hands over an orange dial, this diver-inspired watch by Casio is a must-have for water sport enthusiasts. Constructed from stainless-steel and protected with a mineral dial window and screw-in cap, the 43-millimeter case is water resistant to a depth of 660 feet. It also boasts a unidirectional, anti-reverse bezel, day display, and one-second stopwatch.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch. Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings. In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models. (more…)

Written by Men on September 29th, 2009 with 1 comment.
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Casio Men’s Ana-Digi 10-Year Battery Bracelet Watch #AW80D-1AV

A great watch for globetrotters, this Casio men’s stainless steel watch (model AW80D-1AV) enables you to easily track to time zones. It features an analog watch face that’s supplemented by a digital window at the bottom, which can be set for a second time zone. It also offers a world time function with 29 time zones (30 cities), city code display, and daylight saving time on/off. Other timing features include a countdown timer (up to 24 hours), a 1/100-second digital stopwatch (with elapsed time, lap time, split time, and 1st/2nd place times), and three daily alarms (one with snooze). Classically masculine, it has a round watch case with gray screw-down accents on the top of the case and a triple-link stainless steel bracelet band. The black dial is supplemented with luminous hands and hour markers, Arabic numerals around the outside of the dial, and small minute indexes. With the 30-page databank capability, you can store phone numbers and quick reminders (with up to 8 letters and 16 numerals per page). Other features include a 10-year battery life (CR2025 battery), auto calendar (programmed to the year 2099), LED light with Afterglow, and water resistance to 50 meters–suitable for swimming but not for diving.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch. Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings. In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models. (more…)

Written by Men on September 29th, 2009 with 10 comments.
Read more articles on Men's Casual Watches.

Invicta Men’s II Collection Watch #2876

Dynamic styling, refined details, and overall sophistication distinguish this handsome mid-sized watch from Invicta. The polished steel case which is 42 mm in diameter and 11 mm thick, showcases a blue multi-function dial with luminous hands (plus a sweep second hand) and silver-tone roman numeral markers. Three blue and white subdials display day, date, and hour. The dial sports the Invicta “wings” logo. The watch presents on a comfortable 20 mm wide, steel link bracelet, made up of polished pieces and finished with a fold over push button clasp. Swiss quartz precision drives this handsome watch, which is rated water resistant to 50 meters.II Collection In the wake of up to the minute technology, optimal construction, and a spectrum of inventive design choices you will find the Invicta II collection. Priced to demand attention, no technological or creative rock has been left unturned in order to create such an impeccable example of the ultimate in function and fashion. Invicta II offers a myriad of enticing options including applied indexes, up markers, double-dial dual timers, leather straps, carbon-fiber dials, retrograde chronographs, and moon phase registers. Having fused brains and good looks at a stellar price, the Invicta II is the perfect collection to indulge in all your watch fantasies.

Invicta Brand With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value.”We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of neverending possibilities in everything we do.” These are the words that greet visitors and motivate team members inside the Invicta Watch Group’s new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One. With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers. The art of the craft. Inside an Invicta Workshop It takes years of training and a great deal of pride to achieve glorius Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them. At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world. Invicta’s Platinum Extended Warranty Plan — Free With Every Purchase Direct From Your Invicta timepiece is backed by a comprehensive 1-year warranty. Now with every purchase direct from you can upgrade to the Invicta Platinum Warranty Plan free of charge. The Platinum Warranty Plan extends the Invicta warranty for an additional 4 years for a total of 5 years and is typically offered for a fee. To register your warranty, please visit InvictaWatch.com. On the main menu bar on the Invicta homepage click the tab labeled Service. From this drop down list, click on the option, Register Your Warranty. When registering for your extended warranty you will need to have your purchase receipt or invoice handy. Also, make sure you know Invicta’s 4-digit watch model number.  This number can be found on the back of your watch.  Please note that all registrations must be done within 30 days of the purchase date to be eligible for this free extended warranty. (more…)

Written by Men on September 29th, 2009 with 10 comments.
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Invicta Men’s II Collection Chronograph Watch #2875

This chronograph watch from Invicta’s Men’s ll Collection combines classic elegance with urban appeal for an eye-catching dress watch. On the silver dial, etched silver Roman numerals are indicated with silver and white luminous hands, while an outer ring of Arabic-numeral indexes in silver on a dark background offer easy 24-hour conversion. The three silver sub-dials show the day, date, and 24-hour time conversion for added convenience. The watch is built with a round silver-tone stainless steel bezel, a 38-millimeter stainless steel case, and an anti-reflective mineral dial window. The stainless steel band has a secure fold-over clasp with pushbutton release. Powered by reliable Swiss-quartz movement, this watch is water resistant up to 165 feet and is backed by the manufacturer’s comprehensive 1-year warranty.II Collection In the wake of up to the minute technology, optimal construction, and a spectrum of inventive design choices you will find the Invicta II collection. Priced to demand attention, no technological or creative rock has been left unturned in order to create such an impeccable example of the ultimate in function and fashion. Invicta II offers a myriad of enticing options including applied indexes, up markers, double-dial dual timers, leather straps, carbon-fiber dials, retrograde chronographs, and moon phase registers. Having fused brains and good looks at a stellar price, the Invicta II is the perfect collection to indulge in all your watch fantasies.

Chronograph;Polished stainless steel case and bracelet;Silver dial with silvertone hands and roman numerals;Sweep second hand;Luminous hands;Water resistant to 50 meters;Mineral crystal;Date display at 4:00

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Written by Men on September 29th, 2009 with 7 comments.
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Pulsar Men’s Sport Watch #PXH227

This stylish timepiece features a silver-tone case and urethane strap. The round black dial is accentuated by luminous hands and markers and an date calendar. One-way rotating bezel. 100M water resistant.

Dial Color: BlackCase Shape: RoundCrystal: HardlexMovement: Japanese QuartzCalendar: DateWater Resistant: 100MOne-way rotating bezelLuminous hands and markersClasp: BuckleCaseback: SnapCase Material: Stainless SteelBand Material: RubberStyle #: PXH227UPC: 037738126986 (more…)

Written by Men on September 29th, 2009 with no comments.
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Stuhrling Original Men’s Sportsman ‘Raven Diablo’ Automatic Watch #179A.335612

The Stuhrling Brand Story With dedication to the heritage of Swiss watchmaking, Stuhrling Original timepieces appeal to the most discriminating taste at reasonable prices. The company has roots dating back to the 1800’s when Switzerland emerged as the global leader in watchmaking. Stuhrling Original remains committed to its mission of preserving the high standards set in Switzerland manufacturing all of their fine timepieces in their Swiss-owned factory! Each and every model conveys an inimitable story with extraordinary style. You’ll find heirloom selections for both men and women that even the most astute watch collector will cherish and admire. In the workshops of Stuhrling Original, the unit specializing in mechanical movements, component selection, assembly, lubrication, adjustment and testing creates horological wonders entirely under vigilant attention of Swiss ownership and supervision. It is these workshops that produce the mechanical engines that are famous for meeting the highest existing criteria in there category. Starting with the main plate, the assembly process is performed in several consecutive stages up until anchoring the balance spring, which sets the watch into motion. Assembling a Stuhrling Original mechanical automatic movement comprises no less than 30 checkpoints, spread throughout the assembly process. Adjusting the angle of lift of the pallets, centering the balance-spring, poising the balance are just a few examples of these checkpoints; of which all are designed to enhance the performance of each movement. The movement must meet no less than seven criteria, including a mean variation in rate which is the highest standard in the industry in its class. Stuhrling Original cases are distinguished by their technical complexity, their high-end aesthetic appeal and the quality of their finish. The watch cases are made from antimagnetic 316L surgical grade stainless steel, an extremely sophisticated alloy designed to stand up to intensive use. The rough parts, known as “middlecases” are blanked from a metal bar using a high-performance press. They then undergo eight successive stamping operations of a strength increasing gradually from 20 to 85 tons. Before each swaging operation, the middlecase is refired at a temperature of 1100 degrees Celsius, so as to temporarily reduce the hardness to a total stamping pressure of more than 400 tons. Finishing the cases then calls for fifteen polishing operations, all performed by hand alternating with nine baths guaranteeing immaculate cleanliness. Other components of the cases, such as rotating bezels or rider tabs also require a meticulous finish. The components of the cases are finally assembled by hand and rigorously tested. Each Stuhrling Original dial has been designed to enable optimal read-off at a glance, while adding an element of artistic design. Stuhrling Original’s dials are blanked from a brass plate and two cylindrical feet are soldered below to ensure security with the movement. Polishing operations, creating special effects through the use of vintage hydraulic German machines, and electroplating are just some of the more than forty operations required to make most StuhrlingOriginal dials. The transparent protective coating is applied in an immaculately clean environment before the various inscriptions are transfer printed using a gelatin pad which takes an impression from an inked block. On many of the dials the hour markers are either individually applied by hand or embossed into the dial and then topped with a special dye. The application of Super Luminova is performed by artisans with a nozzle pen connected to a high-pressure pipe which calls for intense concentration. Once finished, each dial undergoes careful aesthetic scrutiny under extreme magnification, as well as technical testing, to ensure it complies with all predefined dimensions and specifications. Through meticulous labor, rigorous testing and examination of each timepiece by expert horologists, the vision of the Stuhrling Original timepiece is brought to life inside our workshops, where… (more…)

Written by Men on September 29th, 2009 with no comments.
Read more articles on Men's Automatic Watches.